What Makes A Good Signage/Display For Business? 5 Things To Note

by Jun 9, 2021Display Banners0 comments

In today’s business, a lot of people are going for custom signage for business online. It is a vital tool for local companies to attract customers. As many people see your business, an effective and well-placed store sign is a sure and quick way to tell people what your business is all about. This signage will contain your business name, logo, tagline, and a list of your offer’s primary product.

The signs you create are visual graphics you designed to display your business information to your target audience. The goal of your signage should be to convey information about your business. It should also convince people to want to make a purchasing decision based on the information it portrays.

However, we have come up with this article to enlighten you on what makes a good signage and five things to note. Let’s explore more.

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Keep It Short

Advertisers always make the mistake of packing every head-turning fact into their ads. This makes them too copy-heavy and unappealing to read. However, for road signs, there is an even more compelling reason to keep the message concise. People driving by won’t have the time to read a lengthy sign. A good rule of thumb is to maintain a word count of between three and eight words. In fact, eight words would be for a billboard-sized sign, and even that may be too many.

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Make A Clear Message

Narrow your advertising down to one clear message. People driving by cannot have the time to comprehend more than one idea. Tell them you have a stadium full of antiques, imported coffee, or the best entertainment for miles around, but not all three. You’ll need to compact your message into at most eight words, so use them for one simple, strong message.
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Use Simple Visual

Using big, bold and introductory letter are highly effective. When you want to display on a billboard, you should use a high-resolution photo to be recognizable at such a large size.
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Contrast Colors

Too many colors can cause the focus of your signage to bounce around. Hence, you should keep it simple. Make your sign pop using two contrasting colors. That is, one for the background and the other for the design itself. Use a third color for accent if you wish. Some colors like bright yellow, garish colors flame orange, and hot pink can look amateurish and give an inconsistent impression with your message and image. Instead, you should go for a color that is bright but inviting and professional. The goal is to make drivers want to read your sign, not want to turn away.
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The Font Size And Style

In general, you should use crisp, clean, easy-to-read fonts for maximum legibility. Most professional fonts have varying weights, ranging from regular to bold, black, extended, etc. You should use these to your advantage by giving priority to certain parts of your message.

However, there is a misconception that ALL CAPITAL LETTERS are larger than lower case letters. This is not always true. You should go for the one that will be easier to read from afar. In fact, visual tests have concluded that upper and lower case text is more legible from afar than all upper case letters. Don’t forget that viewers only have a few seconds to get your message. You should increase the readability of your sign by not overusing capital letters.

As a general rule of thumb, never use more than two different fonts in a single design. Choosing two fonts that complement each other can make your message stand out. Most importantly, use fonts that are clearly legible when viewed from a distance.

Go With Custom Signage For Your Business

You may be looking for an innovative way to create custom signage for your business. Well, look no further than Attention Getter Designs. We offer sign display signs and display frames that you can use for both outdoors and indoors signage. In addition, we produce an excellent design for way-finding on the road for drivers. You can also use our display stand during trade shows, and they come in different styles and sizes.

Feel free to reach out to us for your graphics designing projects. We excitedly anticipate your call.

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