Graphic Specifications for
Custom Signs, Banners, Trade Show Displays

IMPROVE YOUR BUSINESS WITH US

Acceptable Files For Printing
Graphic Service Price: $100. per hour
Estimated design time will be provided to you prior to start of your project. Following are three examples:

Express 1-hour Design

• Simple layout & Typesetting
• Vector based graphics (Customer must supply vector based graphics: logo, image and text)

Custom Design (3 hours)

• Layout & Typesetting
• Simple photo editing which includes cropping and color adjusting

Custom Design (7 hours)

• Layout & Typesetting
• Photo editing which includes cropping, color adjusting, & cloning.
• Creating vector elements

Bitmap-to-Vector Graphic Logo Conversion Service: $35

To optimize your logo for sign and banner usage, we convert bitmapped images to vector-based formats. You’ll receive your own copy of the final, new version of your logo, suitable for multiple uses.

Graphic Tips

Graphic Tips for Photoshop Users
Graphic Tips for Illustrator Users
Video: CMYK vs. Pantone Colors
Video: What is Color Gamut?

Photoshop Users

Whether you use our templates or you create your own document, please make certain the dimensions of your file exactly match the finished size.

Image Resolution

Photos and graphics need to be 125 DPI at full size
In Photoshop, you can go to IMAGE → IMAGE SIZE to find out your file resolution.

Determine Image Quality from Source

Good Quality:
• high resolution / high quality stock photography
• high resolution / high quality scanner

Low Quality:
• screen capture of video frame
• low resolution / low quality stock photography
• image lifted off a web page

Why 125 DPI?

Since your banner will be a large format print, you don’t need to prepare your file in 300 DPI which is usually used for smaller format print.

If you are uncertain of the quality of your images, please call us at 619-441-8901
or email us at
kevin@attention-getters.com or
tracey@attention-getters.com

Color Mode

Your file must be in CMYK mode.
IMAGE → MODE → CMYK
RGB
CMYK

Saving

When you are done with the design, flatten all the layers
then save as TIF.
f you need our graphic designers to modify your art work, don’t flatten layers but convert all text to shapes.
(Graphic modification – $65 per hour. Please call for estimated time.)
LAYER → TYPE → CONVERT TO SHAPE

You are almost done!

Before you upload the file(s) to us, view your graphic in actual pixel view.
VIEW → ACTUAL PIXEL
Review the entire graphic carefully, especially your logo and photos if any, to make sure it looks good to you, because what you see in the actual pixel view is very close to what you will get on your banner(s).

If you are satisfied with what you see, please UPLOAD FILES with your contact and order information.

Illustrator Users

Image Resolution

Your images (any graphics that are not vector) need to be 125 DPI at full size.

Determine Image Quality from Source

Good Quality:
• high resolution / high quality stock photography
• high resolution / high quality scanner

Low Quality:
• screen capture of video frame
• low resolution / low quality stock photography
• image lifted off a web page

Why 125 DPI?

Since your banner will be a large format print, you don’t need to prepare your file in 300 DPI which is usually used for smaller format print.

If you are uncertain of the quality of your images, please call us at 619-441-8901
or email us at
kevin@attention-getters.com or
tracey@attention-getters.com

Color Mode

Your file must be in CMYK mode.
COLOR PALLETE →OPTION CMYK

Fonts

Convert all your text to outlined.
TYPE →CREATE OUTLINES
*If your text is not created outlined, a font shift might occur.

Saving

When you are done with the design, save the file in EPS format.
If you have extra graphics outside of the finished size area, create a crop area with the exact size of finishing size before saving.

If you need our graphic designers to modify your art work, send us your original Illustrator file(s).
(Graphic modification – $65 per hour. Please call for estimated time.)

You are almost done!

Before you upload the file(s) to us, open the EPS file you just saved.
Review all the graphics/text and make sure the dimensions are correct.

If you are satisfied with what you see, please UPLOAD FILES with your contact and order information.

Video: CMYK vs Pantone colors

Video: What is Color Gamut?

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