When building your business for success, there are several factors that you have already considered: from creating efficient internal processes, pouring hours into R&D for your product or service to training a well-performing sales team. If you’re doing things right, you’re also thinking about marketing and how you plan to gain awareness in the market. But have you thought about your company or product’s logo?
Coming up with great business logo ideas can be hard. There are already so many well-known companies and logos, so finding the best business logos for you can be quite intimidating. Because of this, many small companies end up just choosing a font they like, spell the company name with it, and call it a day. Don’t take a shortcut and keep reading to find why a good logo is key to your success.
It gets you recognized, makes you memorable
A logo is usually one of the first things people will see when it comes to your brand, especially when it’s designed well. This means that your logo plays a huge role in making the first impression. Whether it’s a billboard or the actual product, most consumers will look for the logo to tell who’s behind the ad or product. Logos can also act as signage, showing people where you are and leading them to you. Fast food restaurants are a great example of this. When you’re hungry in the middle of the highway, spotting some large golden arches becomes a sign that there’s food nearby.
The best business logos are also memorable because of their design – and because they will appear on every material you release. These logos are what stick to people’s minds, even if they forget the name of your company. So, wouldn’t you rather have a visually stunning logo instead of just rendering your brand name on plain text?
It’s the visual foundation of your brand’s identity
It’s important to note that your logo is not your brand, it represents it. The best business logos show the brand’s personality and is also able to communicate a brand’s values and the story you’re trying to tell. A business’ logo will set the stage for the rest of your branding through color, tones, and fonts. The color you choose for your logo can evoke a certain feeling in your customers, in fact there’s a whole science behind this that you can take advantage of. A serif font may give the impression of reliability and a long brand legacy, but a sans serif font may appeal more to younger crowds and appear more friendly.
Whatever on what business logo idea you pursue, the rest of your branding will flow from that. These elements will translate from the logo to all your other branding materials – letterheads, business cards, websites, etc.
Your audience expects it and it’s a proof of professionalism
In today’s market, we are surrounded by so many companies and products that carry a plethora of logos. We’ve reached the point where our audiences expect a product or business to have a logo as a sort of proof of legitimacy. Depending on the item, products with simple plain text labels can seem sketchy and might be picked over in favor of one with cohesive branding. Having a well-designed logo and brand tells customers that you’ve taken the time to refine your product or service to something that is well worth their money.
Sets you apart from the competition and fosters brand loyalty
Lastly, you can use your business logo ideas as another opportunity to set yourself apart from your competition. As mentioned earlier, your logo can visually communicate everything from your company background to your mission and vision with the use of the right icon and the proper font. There may be hundreds of other clothing brands out there but yours is one of the few that focuses and sustainability so you can use a green and earthy logo to drive that message home.
If your company has a wide range of products across different categories, your logo will help customers that like your brand seek you out when they need something. The best business logos are a key tool in fostering brand loyalty.
Put your logo to work
Now that you know why you need a good logo, go on and start bringing your business logo ideas to life. When you land on the final one, put it to use and put it on your business signage and see how it can help your business succeed. Get in touch with Attention Getters and order your business signage online to start reaping the benefits of a great company logo.