How to Use Trade Show Displays for Effective Marketing

by Jul 12, 2021Blog

Trade shows are an excellent way to promote your company to customers and investors. Usually open to the general public, trade shows provide you with a platform to promote your product or service to a group that may have little or no knowledge of your products or services.

Research shows that trade show marketing helps in a business’ return on investment. General trade show statistics in 2019 show that over 90% of attendees go to trade shows because they are searching for new products.

That being said, you want to make sure your investment in attending a trade show pays off. One way to do that is to create a display that will catch the attention of potential customers. Here are some tips to use your trade show display to effectively promote your product or service:

Consider Your Display’s Shape, Size, and Use

Before you start designing, it’s important to learn how big your display will be. Bigger doesn’t necessarily mean better impact. You want your display to be easily seen, but you don’t want it overcrowding your booth either. First thing’s first—ask the organizers the size of your booth. This will help you determine the dimensions of your display. Then, figure out how you would be using your display. Would you be joining more trade shows? You might also want to make your display in a size that you can use for various shows with booths of different sizes. Next, consider the materials of your display. Choose materials that can withstand wear and tear. Your display should also be suitable for both indoor and outdoor settings.

Keep Your Design Short and Simple

A trade show display is like an opening conversation—you want to hook your audience with something catchy to make them want to learn more. That is why long, winding messages wouldn’t work; they could bore or overwhelm potential customers. Create a short, catchy phrase that catches curiosity about your product and service. It is recommended that the message be 10 words or less, and the text be at least two lines. The rule of simplicity applies to the images in your booth as well. It’s tempting to create a collage of your products or services, but you might end up cluttering the display and overwhelming your potential customers. Use the images that will grab the attention of attendees, not tell them the entire story. When choosing images, make sure that they are not pixelated when printed on your display.

Choose the Right Colors

Color psychology states that colors trigger different emotions. For example, orange boosts energy while blue improves trust in a brand. The right colors for a display may also depend on your industry, product, or service. For example, it’s common for businesses in the agriculture industry to use green colors in their trade show displays. Keep color psychology and other factors in mind, as well as your purpose for joining a trade show, when designing your display. However, remember that you already have a brand design, so choose colors that don’t clash with your current color palette. Your booth will look in poor taste if you add bright orange in a mostly blue color scheme.

Readability is the Key

Your impactful message and eye-catching color coordination won’t matter if your target audience has to squint to read the text. Font definitely matters, and as much as you want to flourish your booth with fancy text, it would be no use if an attendee pass you over because they couldn’t read your message.

When planning your display, select a font that is clean, crisp, and easy to read. Make sure that the font doesn’t stray from your brand design, too. And when printing out the message, make sure to enlarge the text, with your company name being the largest. Blow up the size of your tagline, too, for maximum impact.

Need eye-catching displays and banners for an online trade show? You’ve come to the right place. At Attention Getters, we make creative and innovative sign solutions so potential customers find their way to your trade show booth.

We aim to provide the best quality artwork for various businesses. Our signs, banners, and other products and services have helped our customers maximize their return on investment.

To get started, or to learn more about our products and services, visit