How to Create Effective Signage for Outdoor Sporting Events

by Dec 17, 2022Blog

As an organizer of outdoor sporting events, you know that effective signage is key. It helps promote your event, alert attendees to important information, and set the tone for a successful day. Whether you’re looking for feather banners or anything else, there are some key things to consider when it comes to creating effective signage. Let’s take a look at how to make sure you get the most out of your signage investment.

The Importance of Good Signage

Signage is one of the most powerful marketing tools you have at your disposal when it comes to outdoor sporting events—it allows you to stand out from competitors and make a good impression on potential customers. But what makes good signage? The best signs are vibrant, eye-catching, and informative; they should draw attention while also conveying useful information in a way that’s easy for people to understand.

Creating Effective Sporting Event Signage

Material Matters

When choosing a material for your signage, you should consider its durability, and also its visibility. For instance, using a bright color like yellow will help make sure that your sign stands out from the crowd and can easily be spotted by those in attendance. Additionally, you may want to choose materials such as aluminum or PVC plastic which are lightweight and easy to transport, but won’t succumb easily to wind or rain.

Size Matters Too

The size of your sign should depend on its purpose and location. If the sign will hang above the entrance gate, it should be larger than one placed at ground level. Signs placed at ground level should also have short messages with large fonts so that they can easily be read from afar.

If you plan on placing any signage higher up, you can opt for longer messages as people are more likely to take their time reading them when there is no rush to get inside the venue.

Location is Key

The placement of your signage is just as important as its design and material. Careful consideration must be taken when deciding where to place them so that they can be seen clearly from all angles without disrupting other elements in place within the stadium/venue/arena.

If possible, try placing your signage near light sources (such as lamp posts) so they can attract more attention during darker hours. You might even consider placing them near restrooms or refreshment stands so people don’t miss out on important information even while away from the main event.

Incorporate Visuals

Visuals such as logos, symbols, bold colors, and fonts help draw attention to your signs and messages more quickly than text alone. For example, if you have a logo associated with your event or organization, consider incorporating it into the design of your sign or banner. This will help people immediately recognize who is behind the event and create an association between the visuals on the signage and your brand.

Keep Messages Simple

When it comes to writing messages for signs or banners, less is often more. You want people to quickly understand what your message is without having to think too hard about it. Keep messages short and concise—no more than two sentences—and make sure they include only the most important information about the event or any changes that may be taking place due to external factors such as COVID.

Creating effective signage for outdoor sporting events doesn’t have to be complicated or expensive—all it takes is some forethought when selecting materials and designing messages. Choose durable materials like feather banners that can stand up against all types of conditions. Incorporate visuals like logos into designs. Keep messages short but informative. These are just three simple steps that ensure you’ll have great signage at any outdoor event!


Attention Getters is a business signage company that offers custom feather banners to give your outdoor sports event an extra special touch. Their banners are vibrant, visible, and designed with your logo in mind. The feather “flutters,” making them a stand out piece at any outdoor gathering, helping you to create an unforgettable day for attendees.

No matter how large or small your event is, Attention Getters has the banner that is just right for you. Choose from standard sizes and designs, or tailor it to fit the exact shape and size you need. Celebrate your outdoor sports event with a unique and eye-catching banner from Attention Getters.

Order your feather banners online today!



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