Common Mistakes to Avoid When Designing Business Signage

by Dec 30, 2022Blog

If you’re in the process of designing signage for your business, there are certain pitfalls and mistakes that you should avoid. From font size to colors, there are a lot of elements that need to be considered when creating business signage. Keep reading to learn more about some of the most common mistakes people make when designing their business signage according to a professional business signage company.

Common Mistakes When Designing Signs

Not Paying Attention to Font Size

When designing your business signage, one of the biggest mistakes you can make is not paying attention to font size. Your sign needs to be legible and easy-to-read, and make sure that your text is large enough to be seen from a distance. As a general rule of thumb, use bold fonts for larger signs and thinner fonts for smaller signs.

Color Contrast

The colors of your sign should contrast sufficiently in order for the text and images on it to be easily visible. If you choose colors that are too similar, there’s a chance onlookers won’t be able to read what’s written on the sign—and that defeats the entire purpose of having one! Focus on choosing colors that stand out against one another while still working together cohesively within the overall design of your sign.

Using Too Many Colors

Another mistake people often make when designing business signage is using too many colors. While bright colors can attract attention, too much color can actually be distracting and take away from the message you’re trying to communicate. Stick with two or three colors at most—any more than that can potentially overwhelm viewers who are looking at your sign. You want them to focus on what you’re saying, not how much color is on your sign!

Including Too Much Text

Finally, resist the urge to include too much text on your sign—the fewer words it takes to get your message across, the better! Try to keep your message simple and concise; if it takes too long for people to read your sign while they’re walking by, chances are they won’t even bother trying. Make sure each sentence conveys important information and nothing more—this will help ensure that people don’t get overwhelmed with too much information at once.

Inadequate Lighting

The right lighting around your sign is just as important as the design of the sign itself. Without proper lighting, potential customers may not even stop to look at your sign, let alone read it, causing you to lose out on that potential business. Make sure that your lighting highlights the text and graphics clearly enough so those driving or walking by can easily get a sense of what the sign says from a distance.

A modern LED-backlit solution works best for this purpose because LED bulbs use less energy and last much longer than traditional lighting options. Investing in quality signage and adequate lighting will ensure people notice your sign and engage with it more often.

Poor Quality Materials

The materials used for making signs should also be taken into consideration. Cheap materials may save you money in the short term, but could end up costing more in the long run due to their lack of durability and low-quality look and feel. Investing in higher-quality materials like aluminum or vinyl ensures that your signs will last longer and look better for years to come.

Designing business signage isn’t always easy—there’s a lot more involved than just picking out an eye-catching font and some nice colors! To make sure that you’re getting it right, remember these common mistakes: pay attention to font size; stick with two or three colors; and keep text short and sweet. With these tips in mind, you’ll have no problem creating effective business signage that stands out from the crowd!


The right business signage should help you achieve your goals, whether that’s driving sales, attracting new customers, or increasing brand awareness. Attention Getters has the experience and expertise to create custom business signage that gets results. We take the time to understand your unique needs and then craft a solution that delivers. Get quality business signage online by contacting us today!