There is an age-old saying that tells us that first impressions matter. This is why we dress to impress, put a smile on our faces, and put our best side forward when meeting new people. The same goes for our brand, and our first impression to consumers and investors is our business logo.
A logo is a combination of images and text that tells people the name of your business and your brand’s vision. It’s a marketing tool which you can place in several materials, from your business signages to calling cards.
Why Having a Good Logo is Important
Getting your business logo design right the first time is important for your business. According to a study by the Harvard Business Review, a well-designed logo offers various benefits for a brand, such as:It builds trust and gets consumers and investors to stay loyal
An unprofessional-looking logo makes people doubt the quality of your products and/or services.
It makes you stand out
A well-designed logo differentiates you from your competitors.
Customers will remember you longer
One look at a well-designed logo, and customers will associate only good things with a brand.
How to Create an Effective Logo
Although it’s important to invest on logo design, it can be a challenge to create a logo that can considerably impact brand performance and consumer behavior. Your logo must be clear and easy to interpret, yet memorable. One look from people, and they’ll instantly recognize your brand. There is much to consider in designing an effective logo, from concept planning to roll-out. Here are some tips to get you started.Define your brand identity
Before you start designing a logo, you need to first determine your brand identity. Ask yourself what makes your brand unique over other competitors. Doing so would make it easier for you to make design choices consistent with your brand’s personality.
Select the typeface that matches your business values
Your selection of typeface helps people create an emotional connection on your brand. You want the text of your logo to strike interest and promote trust.
Pick a typography that represents what your company stands for. For example, go for a cursive font if your brand represents elegance. Make sure that your company name is clear and legible on various platforms, like business cards, letterheads, and packaging. And if your logo has both text and image elements, make sure that these elements balance each other.
Choose colors wisely
Aside from triggering emotions, the right color in your logo can cause your potential customer to react a certain way. Your logo’s color can also depend on your industry. For example, financial institutions often use blue as the color promotes trust and security.
Most powerful brands stick to a three-color palette when designing their logo. They also use solid colors than gradients. Whatever the case, pick colors based on the emotions you want your potential customers to experience. You’ll find various sources on color psychology and current trends in your industry.
Lastly, make sure that you can reproduce your colors accurately. Your brand might look different online than in print.
Keep your elements simple
Having a visual element in your logo adds interest and makes it more memorable. It can summarize your brand identity, and people will instantly understand what your business, product, or service is about.
The simplest way to determine your visual elements is to look for an image that best represents your brand. For example, a restaurant may use in their logo their best-selling dish. Keep the artwork simple and make sure that you’re using original art.
Make Your Brand Stand Out with Attention Getters’ Professional Signages
Now that you have a logo that stands out, it’s time to put your brand out there. Display it in your physical stores, print it in calling cards, and post it on your online platforms.
If you need business signages, Attention Getters has you covered. We strive to provide you the best artwork for any promotional product. Our sign and banner solutions help you grab the attention of customers and investors alike, giving you more value for your brand.
For more information about our signage solutions, or any of our products and services, email kevin@attentiongetters.com or tracey@attentiongetts.com.
