Although many people don’t know it, designing a logo isn’t an easy process. After all, it represents the brand’s identity. An effective logo design is not only important for businesses but individuals. Like businesses, individuals who are working from home also want to draw people’s attention. This is another reason why you need to understand how to design a personal logo.
Therefore, we have come up with this article to highlight the top 10 tips for designing a personal logo. Let’s proceed.
Basics To Follow When Designing A Personal Logo
1. Consider Your Profession and Personality
Your logo should be a reflection of who you are and what you do. Therefore, you should first decide the reputation you want to project amongst your target audience. Ask yourself questions regarding your main characteristics and strengths. What products or services do you offer to people? What inspires you in life? How people should perceive your brand.
Evaluate your personality before you set out to create your personal logo. While you may be aware of some aspects of personality, still list them. This will help you in picking the right elements to create a logo.
2. Study Your Competitors and Know Your Customers
One of the critical tips to put into consideration while creating a logo is to study your competitors well. Therefore, taking your competitors into account when making your logo is essential. Ensure that your personal logo does not look similar to your competitors’ logos. Come up with a unique design that will help you stand out. It will give signals that you are offering something unique and useful to the customers.
3. Connect To Your Customers
Your target audience is significant, and it is imperative to follow and study them regularly. Having those crucial details about your customers’ culture, education, financial and social backgrounds will help you develop a striking logo that will attract them.
To create a unique logo, avoid all those clichéd design elements. For example, if you are a doctor and need a creative personal logo for your services, stay away from some conventional designs. Create something without a white coat, Red Cross sign, stethoscope, etc. People do not emotionally respond to clichéd designs as they have seen them everywhere. Avoiding clichés will make sure that your work is unique, and you will establish a good perception of your work with your audience. Your logo should be different in all aspects like color, shape, etc.
Regardless of the idea behind your logo, it is better to keep it simple. That way, people do not have to crack their heads figuring out what your design means. If they do not get its message right away, they will simply ignore it.
6. Know the Right Use of Color
Another critical thing you should put into consideration when creating a logo is the use of colors. Every color and each of its shades are capable of stimulating our emotions. Therefore, choosing the right colors is a key to creating successful logos.
Custom typography is the one that you create, especially for your logo or other design work. One of its advantages is that it helps the design stand out. There are already hundreds of competitors vying for customers’ attention. With custom typography, you can ascertain their attention quickly.
Most people tend to design based on the current trend. However, when the direction dies down, your potential customers will see the logos as old-fashioned, and then a new logo will have to be made. You can prevent this by ensuring your logo doesn’t follow the current trend strictly. Base your logo on some basic designs, which help you create something that people can admire even after decades.
9. Create a Balanced Design
A personal logo design will look more appealing if it is symmetric. A balanced image in the form of your logo will have a desirable impact on your potential customers. It even makes the logo to be more aesthetically pleasing.
10. Make it Versatile and Scalable
Another important feature of an impressive personal logo is that it must be versatile and scalable design. This aspect is worth considering when designing a logo. Remember that like all other logos, your logo for personal works also will be used across all platforms. If it looks good on your website but makes no impact when appearing on Twitter, you should redesign it.
