We are often asked how to make a good sign, banner, vehicle graphic, canopy or tent, etc. It’s all about branding and telling people exactly what you do. It’s not a secret yet so many business’s get lost in trying to be clever or cool and hip that they miss out on the obvious. Make your message legible, clean, and easily readable. How many times have you been driving down the freeway and a truck goes by with bright graphics on it and you ask yourself “what do they do or what does it say?” The business that purchased those graphics just wasted their money. So the first rule is to use a readable font–block style works well for signs. The second would be to have good contrasting colors between your background and your letters. Third would be to make sure your message is clear, “this is what we do and how we can help you”. Lastly, let them know how to contact you, your phone number (one number is best), web address, and a Q.R. code.
Here is a excellent example of great signage and branding that we did with RX Jump Ropes. They use their logo and information on their truck, canopy tents, feather banners, mobile cart, and more. You can’t miss it and it tells you exactly what they do!
