How to Use Color, Typography, and Imagery to Attract Customers

by Mar 10, 2023Blog

If you’re looking to attract customers, business signage is the way to go. Done right, it can be a powerful tool that will make your business stand out from the competition. By utilizing visuals such as color, typography, and imagery, you can create dynamic signs that capture people’s attention and draw them in. Let’s take a closer look at how these elements work together to create effective signage for your business.

What is Good Business Signage Design?

Good business signage design is all about creating a visually appealing sign that conveys the message of your company in an eye-catching way. The key elements of effective signage are color, typography, and imagery. Here’s a look at how each element can help make your business stand out:


When it comes to business signage, color plays an important role in making sure your sign stands out from the crowd. Bright colors like yellow and red are great for grabbing people’s attention, while softer tones like blues and greens are better suited for more subtle messages. Additionally, when choosing colors for your sign, remember that certain colors have different connotations—for example, blue is often associated with trustworthiness while green may evoke feelings of calmness or relaxation.


The typeface you choose for your sign should reflect the tone of your business. Serif fonts such as Times New Roman or Garamond convey tradition and sophistication while sans serif fonts such as Arial or Helvetica appear modern and minimalistic. Additionally, make sure the font size is large enough so people can easily read it from a distance.


Images on your sign can be used to convey information quickly and effectively without relying on words alone. For example, if you own a restaurant you may want to include an image of one of your signature dishes since this will give potential customers an immediate idea of what kind of food they can expect from you. Additionally, images also help break up large blocks of text which makes signs easier to read overall.

Importance of Good Design in Business Signage

Good business signage design is essential for creating a successful sign. Visual appeal can draw people in and leave them wanting to learn more about your business. Your signs should be designed to stand out from the competition while still conveying a clear message. By using elements such as color, typography, and imagery, you can make sure that your signs have the impact they need to make a lasting impression on potential customers. With the right design, business signage can be an effective tool in helping your business stand out and reach new customers.

Where to Put Business Signage

When deciding where to put your signage, it’s important to consider visibility and accessibility. Your signs should be placed in spots that are easy to spot from a distance and make sure they’re not blocked by trees or other obstructions. Additionally, if you’re placing signs in multiple locations, make sure each one has a consistent look and feel so potential customers can easily recognize them.

With all these elements working together, you can create compelling business signage that will attract potential customers in no time! Remember that the key is to use visuals wisely; too much clutter on a sign will detract rather than add value so keep it simple but eye-catching. Ultimately though, if done right, visual elements like color, typography, and imagery can bring life back into traditional marketing methods like business signage—so don’t be afraid to get creative!


If you’re looking for an effective way to make your feather banners stand out from the competition, Attention Getters is here to deliver! We’re a business signage company that will work with you to create attractive and impactful signage that really grabs attention.

We can help turn your creative vision into tangible results that will grab the eye of potential customers and ensure they remember your brand. No matter what scale you’re looking for, whether small window signs or comprehensive branding packages, Attention Getters is ready to help. Visit our website and get a free quote today!