For the all new Electric Ocean Nighttime Celebration Sea World decided to use giant inflatable balloons. Along with updating the Cirque water show they wanted to spice up the different areas of the park with bold and interesting new props and color. After spending time with their creative team we came up with a series of 10 – 10′ tall inflatable anemones that would be installed on the roofs of different buildings throughout the park. The size and shape made a wonderful and whimsical impression and after being internally lit was a real hit among the attendees at Sea World.
When it comes to improving the performance of a business with a brick-and-mortar store, the main thing you want to increase is foot-traffic. After all, how can you increase sales if there’s no on in the store to buy more of your products. So what does it take to boost foot-traffic?