One of the digital marketing stories I love to share is a simple but very powerful tool that separates us from our competition and sets us up as a expert in the sign industry. Make yourself a caring knowledgable expert and it builds trust with your current and future customers.Roll up banners are a great tool for getting your offer to the customer at events, trade shows, whatever. A great feature of a roll up banner is that it can be replaced to change your message. A problem with this product is customers releasing the banner into the base too quickly and having the roll up banner get stuck inside. After explaining how to repair it on the phone a number of times we decided to make a quick how to video and place it on our you tube channel and link it to our website on our FAQ’s page. Since uploading it to you tube we have had over 18,000 views and numerous thank you’s from not only our customers but people who have switched to us because we solved a problem they had.The big success? After posting the video we received an order for $20,000 dollars worth of roll up banners we sent to multiple countries for Toro. Share your knowledge, become the expert and help your customers overcome their fears and problems.
