A Guide to Creating Eye-Catching Custom Business Signage

by Feb 18, 2023Blog

Have you ever noticed how much more inviting a business can look when it has creative and unique signage? Custom business signage is an important part of setting yourself apart from the competition. It helps people remember your business and its services, and increases your brand recognition. Follow these tips below to create eye-catching custom business signage that will draw in customers.

Tips to Create Good Business Signage

Choose the Right Materials

The materials you choose for your custom business signage are incredibly important. You want to choose something that will last, but also something that looks great. Some popular materials for custom signs include wood, metal, plastic, and vinyl. Each of these materials have their own pros and cons so be sure to do your research before making a decision.

For example, some metals are more resistant to rust than others, while certain woods can be more durable than other types of wood. Consider factors such as weather exposure when choosing the right materials for your custom business signs.

Create a Design That’s Unique to Your Brand

Once you’ve chosen the right material for your custom business signs, it’s time to start designing them! Start by creating a design that is unique to your brand—it should communicate who you are through colors, fonts, and images.
If you’re not sure where to start with design, consider hiring a professional graphic designer who can help bring your vision to life. Doing this will ensure that you have high-quality visuals for your business sign that will draw people in and leave a lasting impression on potential customers or clients.

Pick a Bold Color Scheme

When designing custom business signs, picking bold colors that draw attention to your sign can make all the difference in how successful it is at grabbing customers’ attention. Keep in mind that brighter colors will draw more eyes while darker colors will blend into the background more easily.
Additionally, if you want your sign to stand out against its surroundings then consider yellow on a blue background or other such complementary colors.

Optimize Your Fonts

The font choice that you make with your custom signage is another important factor in making sure that it stands out from other businesses in the same area. When selecting fonts for your sign design, try to avoid using too many different fonts as this can create confusion and detract from the overall look of your sign.

Select one or two bold fonts that complement each other visually and use these consistently throughout your design for optimal impact. Also remember that larger fonts tend to be easier to read from farther away so if space allows opt for larger font sizes when possible.

Make Sure Your Signs Are Visible

Your custom sign isn’t doing much good if no one can see it! Make sure you place it in an area that is visible but not too distracting; consider placing it near other similar businesses or frequented areas such as sidewalks or near parks or attractions.

Think about how far away the sign needs to be seen; if people need to be close up in order to read it properly then make sure they can get close enough without any obstructions blocking their view of the sign. Finally don’t forget about lighting—having properly lit signs will make them even more visible both during the day and night!

Creating eye-catching custom business signage is an important way of setting yourself apart from competitors and helping potential customers find out more about who you are and what services or products you offer. By using the right materials for your sign, creating a unique design tailored specifically toward your brand’s identity, and making sure it’s placed somewhere visible yet unobtrusive, you’ll be well on your way towards having effective custom business signage that will help draw in customers like never before.


At Attention Getters, we take great pride in offering businesses the best in eye-catching and effective signage design. We understand that a sign needs to make an impact to be truly effective—that’s why all of our designs are carefully crafted with consideration of your company’s specific needs.
From traditional signs to cutting-edge digital displays, our experienced team of experts is here to provide you with guidance and top-tier advice for any type of business signage design project.

Order your business signage online from Attention Getters today! Call us at (619) 441-8901 to learn more about how we can help craft the best business signage for you!



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